AFFINAGE Salon Professional was founded in United Kingdom at late ‘90 and since then is established as one of the leader companies in hair care industry.

 

Originally Affinage became popular for the innovative professional products regarding the technical services offered in salons. The next years the brand decided to offer the whole range of hair care products to the salons and consumers that had already embraced it. AFFINAGE Salon Professional created new lines adding styling, cleansing and conditioning products.

 

The AFFINAGE Research and Development Laboratory continue to break new ground in the development exciting, industry leading hair products that will further strengthen its reputation as one of the fastest growing haircare companies in the world. In 2004 AFFINAGE presented the revolutionary DATEM™ Technology to create the world's most advanced anti - ageing technical products.

 

Today, AFFINAGE is sold in over 50 countries. The brand remained faith to the philosophy to use knowledge, innovation, creativity and technology to create superior, safe, leading edge products for the professional haircare industry. In AFFINAGE rapid growth contributed also the educational programs that have been characterized as valuable by the professional hairdressers.