Affirm uses Amino Acid Technology with Cysteamine making it one of the world’s most advanced permanent waves.

The almost complete absence of ammonia and thioglycolic acid from the Affirm formula means that the structural integrity of the hair is unchallenged and the result is bouncing curls or volume and texture (according to your choice) with incomparable shine and vitality.    

Steering customers away from the conventional thoughts of curls and strong waves into thoughts of lift, body and gentle natural waves