Finally the lightening system you have all been waiting for!

BLONDE is an Ammonia Free Hi-lighting crème featuring

DATEM TECHNOLOGY giving superb lift with low percentage of developer leaving the hair in excellent condition.

BLONDE’s gentle ammonia-free crème has added protection, shielding the hair structure whilst lightening, to leave the hair soft, shiny and full of life.   

DATEM ™Technology enables maximum lift to be attained whilst using low percentages / volumes of developer thereby limiting any disruption to the hair for superb condition and shine.