Our flagship brand brings you the most advanced permanent colour range available in our industry. Based on DATEM Technology Infiniti colour technically goes further than any other product in both performance and technique.

Used in conjunction with heat processing is fast and far more effective thanks to DATEM. Infiniti contains UV filters and protein protectors for optimum condition. The low ammonia content and emulsion creme base supports less risk of sensitivity, thus enhancing beautiful, shiny, healthy hair. Infiniti’s outstanding lift action allows the use of low developer strength which helps to lock in the colour molecule.  DATEM technology allows for fast effective processing when used with gentle heat, reducing the processing time to just 25 minutes (30 minutes for 12 series).

Infiniti has 90 ready-to use shades plus 12 mixes for a wide range of colour choices.

The gentle formulation with intensive conditioners ensures that the hair is left in great shape producing clean crisp blondes, vivid vibrant reds or soft natural tones. 

Faster more reflective colour processing gives both stunning results, client satisfaction and notable longevity on major colour services.

Enhances salon reputation as a number one colour house.